Project Name:Estibah for traditional foods
The Client: Abdulrahman AlQahtani
Location: Jeddah, Saudi Arabia
Project Activity: Identity Design
The Client: Abdulrahman AlQahtani
Location: Jeddah, Saudi Arabia
Project Activity: Identity Design
Estibah Restaurant celebrates the rich culinary heritage of Arabic Yemeni traditional food, nestled in the vibrant city of Jeddah. Drawing inspiration from the local culture, the restaurant’s identity is rooted in the significance of fishing and seafood, which are integral to the Kingdom of Saudi Arabia.
The logo and overall style draw inspiration from the architectural elements of southern Saudi Arabia, blending traditional motifs with graceful Arabic calligraphy. This fusion creates a unique identity that honors cultural heritage while appealing to modern sensibilities.
Our brief was to develop a brand guide encompassing a distinctive set of visual representations for both digital and physical media. After multiple sketches and iterations, our design team collaborated closely with the client to finalize an identity guide that perfectly aligns with the essence and style of Estibah Restaurant.
