Tulin Sweets- Social Media
Project Name: Tulin – For Desserts
The Client: Abdallah & Hiba
Location: Jakarta, Indonesia
Project Activity: Branding & Packaging Design
Location: Jakarta, Indonesia
Project Activity: Branding & Packaging Design
ABOUT THE CLIENT
Tulin is a modern dessert brand born from a passion for reviving the elegance of Arabic flavors through contemporary presentations. Based in Jakarta and inspired by Middle Eastern heritage, Tulin specializes in luxurious chocolate bites, date-infused confections, and festive collections — all meticulously handmade and designed to be shared.
The brand name "Tulin" draws from a refined feminine energy and poetic grace, aiming to reflect the delicacy, sophistication, and sentimentality of its products — whether gifted, celebrated, or simply enjoyed.
BRAND CONCEPT
Tulin’s creative direction is built on premium simplicity and elegance. We wanted the visual identity to evoke both modernity and tradition, combining rich black tones, soft gold gradients, and Arabic calligraphy as an homage to the brand’s roots. Every detail — from box layout to ribbon placement — was crafted to enhance the gifting experience.
PRODUCT & VISUAL STYLE
The Tulin collection features a variety of chocolates and sweets including:
1. Kunafa Chocolate Bites
2. Rice Crispy & CocoFlakes
3. Premium chocolate blocks with fillings
4. Gifting trays and celebration boxes
Photoshoots were art directed in-house, where we curated a moody, editorial-inspired aesthetic — focusing on luxury, minimal props, and product detail. The visuals are designed to feel tactile and tempting, with strong contrast between dark backgrounds and glossy chocolate textures.
SCOPE OF WORK
1.Brand identity system
2.Product & gift box packaging
3.Photography art direction
4.Social media campaign assets
BRAND ESSENCE
Tulin is more than a dessert — it's an emotional gesture. The brand balances cultural depth with design minimalism, appealing to both traditional gifting rituals and modern lifestyle sensibilities. Every piece is made to be memorable, sharable, and distinctly Tulin
