Project Name: Waref Almarifa
The Client: Muhammed Jalal
Location: Jeddah, Saudi Arabia
Project Activity: Identity Design




Re-branding: 
Rebranding is a way of refreshing and redesigning your visual identity to align with your message in a better way. Changes do not have to be drastic to be powerful, because that could affect the brand negatively if the changes were too drastic.
About Waref: 
Waref Al-Ma’refa is a non-profit organization specialized in the field of education consultancy and is searching and encouraging the youth to gain more skills in their life and careers.
Aspects of improvement:
The company’s logo has been established and acknowledged by numerous clients and we want to update the identity and not change it, the aspects of improvement that we suggest are a few color changes and a small logo update.
Concept:
The rebranding process was according to the points agreed upon by the client such as, general color update, adding a new word to the name and smoothing the drawings inside the logo and rearranging the leafs.





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